August 27, 2025, 12:30 PM
Lincoln's Path to Luxury: Beyond the Electric Vehicle Hype
Ford CEO Jim Farley envisions a distinct future for Lincoln, moving beyond a sole focus on electric vehicles. Drawing inspiration from Lincoln's rich heritage of silent luxury, Farley proposes a strategy centered on extended-range electric vehicles (EREVs) and hybrid models, complemented by affordable EVs. He emphasizes extensive customization options for interiors and exteriors, aiming to re-establish Lincoln's position in the luxury segment by offering consumers unparalleled choice and personalization, rather than directly competing with ultra-high-end brands.